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Kevin Maney Archives - Play Your Position Podcast

Posts Tagged ‘Kevin Maney’

Kevin Maney on Seeing New Categories During Times of Great Change

The business landscape gets noisier every day which makes getting found, getting noticed, and getting bigger problems most face. What’s a company to do? According to Kevin Maney, the answer is category design. In today’s episode of the Play Your Position Podcast, Kevin explains just what category design is, why it matters, plus so…