Perry Marshall on Mastering 80/20 for More Money and Less Work
Perry Marshall is one of the OGs of online sales and marketing. He is undoubtedly one of the most experienced Internet Marketers of all time. If there’s ever an internet marketing hall of fame, he would be inducted in the first round. I remember crossing Perry’s path way back in my early days as an online business builder, long before this podcast was even an idea, let alone a full show. I remember thinking how smart he was then, and let me tell you — he’s even smarter now.
In today’s episode, you will hear Perry talk about his early days online, how he got involved, how he positioned himself with Google AdWords until he recognized hitching his brand to a platform he didn’t own was not a great idea. He’s written a ton about how to market and sell online, including “80/20 Sales and Marketing — the Definitive Guide to Working Less and Making More.” You all know how much I love a good book title — this is exceptional. And what’s inside will blow your mind.
Perry has consulted across 300+ industries, shaping the $400B digital ad space. He’s the founder of the $10M Evolution 2.0 Prize and co-founder of the Cancer & Evolution Working Group. Perry’s insights bridge the worlds of marketing, science, and entrepreneurship, making him a must-listen for anyone seeking growth and innovation.
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