Kick Off!

After 9/11 forever changed the course of his professional life as a pilot for a major US airline, John Cote ventured out on his own and founded his first marketing company. He has since gone on to build several successful ventures and is currently keen on serving the growing medical tourism industry.

Listen in to today’s show to get the inside scoop from this Award Winning Author of the Amazon.com #1 Best Selling Book, Mobilize Your Customers.  John is truly a master of helping businesses set up systems that can lead to growth and profit.

Move the Chains

Systems have been a huge part of John’s life, from his training in the Marines to his life as a pilot. On today’s show, John shares his insights about how implementing systems in the early days of launching a business can save many entrepreneurs grief, strife, and heartbreak.

John also discusses why he believes most companies around the world struggle to find good sales talent, and why hearing no is actually something John hopes will happen to all entrepreneurs in the early stages of finding new clients.

Touchdown!

John recommends everyone in business read two books for sure:

1. The E-Myth Revisited by Michael Gerber

2. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

He also shares a couple of practical sales scripts and tactics anyone can use for positioning and posturing with potential clients, including why running the numbers and then showing the revenue pie can help them see why working with you makes the most sense.

Interview Links

To take advantage of the generous offer John makes on the show, connect with him here.

Want to buy John’s book? Click the cover here!

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